The increasing mystification and complication of making coffee has been a trend for years. George Sowden has gone in the opposite direction with SoftBrew™ With a back-to-basics, old fashioned approach, using a jug and hot water, the coffee brewed with a SoftBrew™ filter is as good as the beans it is brewed from...in other words, the natural taste of coffee! The good thing is that you can finally taste the difference between a Colombian and a Kenyan coffee at whatever strength you might want, because you brew coffee the soft way without forcing, pressing, steaming and burning the valuable coffee beans.